Rapper Nicki Minaj is adding a little diversity to her resume as she is now the face and part owner of Moscato brand Myx Fusions. The brand specializes in fruit-infused, single serving bottles of Moscato. This relationship is comparable to Jay-Z’s venture with Ace of Spades and Sean P.Diddy Combs’ ties with Ciroq.
What does Nicki think about her latest venture?
“I’m so excited to team with Myx. I have no doubt that it will be number one.“It’s a great tasting product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry,”
Priced at $4 bottle, Myx Fusions is currently available in New York, Los Angeles and Las Vegas, and there are plans to distribute it across the US. Mona Scott-Young, Chief Marketing Officer for Myx Fusions says,
“The collaboration between Nicki Minaj and Myx Fusions is a game changer. Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents: style, spontaneity and the desire to push the envelope and inspire change.”
Housed in 6oz electric blue crown-capped bottles, the range comprises three flavors: Original Moscato, Coconut Moscato, and Peach Moscato. As part of the collaboration, Minaj is set to front Myx’s print, radio and TV marketing campaign. The American Idol judge has already endorsed the brand on her new track “I’m Out” by R&B singer Ciara, rapping:
“If I’m sippin’ in the club, Myx Moscato.”
“Moscato has done wonders for wine consumption and Myx Fusions will do the same for Moscato,” said the brand’s CEO Peter Reaske. The grape now accounts for 6% of volume sales in the US, up 33% year-on-year.
Salute Nicki Minaj for several multi-platinum albums, a judging stint with American Idol, a role in a new movie with Cameron Diaz, and of course her MAC endorsement.
Will you be checking out Myx Fusions?
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